Sweet Expansion: Chicken Salad Chick Acquires Piece of Cake Bakery Chain
In a delightful twist that promises to satisfy your sweet tooth, Chicken Salad Chick, the Atlanta-based fast-casual brand known for its delectable chicken salad, made an exciting announcement on November 1. The company has acquired a beloved local bakery chain, Piece of Cake, renowned for its mouthwatering cakes and pastries. With 10 locations, including one at Hartsfield-Jackson Atlanta International Airport, Piece of Cake is an Atlanta favorite that has found a new home under the Chicken Salad Chick umbrella.
Expanding and Enhancing Dessert Options
Chicken Salad Chick's acquisition of Piece of Cake is a strategic move aimed at expanding and enhancing its dessert menu. With a strong presence of 245 locations across 18 states, the addition of Piece of Cake's delightful cakes and pastries promises to elevate the dining experience for customers. Dessert lovers can look forward to a wider array of options, as Chicken Salad Chick intends to offer both whole cakes and by-the-slice options on its menu, available for dine-in, takeout, digital ordering, and drive-thru services.
Market Testing for Perfection
Before these sweet treats make their way to every Chicken Salad Chick location, the company is taking a prudent step by conducting market tests at select restaurants. This ensures that the integration of Piece of Cake's offerings meets the high standards and expectations that Chicken Salad Chick and Piece of Cake customers hold dear. The goal is to provide a seamless and delightful experience, where both quality and flavor are paramount.
Business as Usual for Piece of Cake
One reassuring aspect of this acquisition is that Piece of Cake will continue to operate business as usual. The familiar ambience and beloved recipes will remain unchanged, preserving the authenticity and charm that has made Piece of Cake a local treasure. Melissa Jernigan, the founder and CEO of Piece of Cake, will continue to be actively involved, ensuring the bakery chain's legacy lives on.
Employee Retention and Community Impact
It's not just about satisfying your cravings; it's also about supporting the local community. Chicken Salad Chick's acquisition of Piece of Cake ensures that all 120 Atlanta-area employees will maintain their positions, providing job security and continuity. This demonstrates the commitment of both brands to their communities, fostering a sense of trust and stability.
The acquisition of Piece of Cake by Chicken Salad Chick is a win-win for dessert enthusiasts and fans of both brands. It signifies the expansion of Chicken Salad Chick's offerings, providing more choices for diners while preserving the cherished traditions of Piece of Cake. This partnership ensures the sweetness of success for all, as both companies work in tandem to create a delightful dining experience. Stay tuned for the sweet surprises that await as Chicken Salad Chick takes a slice of Atlanta's bakery scene and shares it with the world!